4. Who would be the audience for
your media product?
From the research that I did for
my target audience of fangirls/chart and pop followers, I came to the
conclusion that my music magazines audience would be exclusively targeted
towards females in the age bracket of 14 - 20. I feel that this age range is an
appropriate one to target at as this is when my audience will be the most
interested in lots of different types of music therefore the charts and pop
industry would be suitable to this crowd of people. Fangirls can be found in
all sorts of genres of music therefore having and pop/chart magazine would
reach a further audience than just limiting it to an indie/alternative
audience. I have also based my target
audience on the liveliness and bubbliness of the content and the colour scheme
of which I will use. I have looked at
research and have noticed that when it comes to gigs and concerts, people who
are under 18 sometimes have to attend with an adult therefore I would need to
have artists within my magazine that would be appropriate for 18+ people who
would want to attend but also families in some ways as those 14 year olds that
read my magazine would have to take perhaps a parent. Therefore I would have to
have artists appropriate for everyone to read about and enjoy yet still fall
into the social category of my target market. I have chosen the age of 20 as
the stop point for my target audience as this is when people will be in
university and may lose interest in magazines and pop music. On top of this,
people may start to settle down and have less colourful lifestyles and this
could have an impact on their musical interests.
The sales to the different ages
could have different results each month and this could be due to the artists
that I feature in my magazine. An example being that; bands like One Direction
could attract the younger ages of my target market whereas Clean Bandit might
be more towards the older groups. This would have an effect on the sales. The
genre of my magazine and the music within it is pop/chart music and this means
that my magazine will focus on groups of fans together and how they support a
particular artist rather than their differences between each other. I would
presume my audience to have similar fashion sense to each other also and act
towards music in similar ways rather than having contradicting opinions like
the audience of an indie/alternation magazine. I feel that there is a gap in
the market for a magazine of my genre for this age group as BLISS magazine, the
magazine I used for research, has been disbanded and no longer runs therefore
my magazine would be popular alternative for this audience. On top of this I
feel that a lot of the magazines that are out there at the minute are quite
alternative/indie. From this I am now aware that for my own magazine I need to
offer a bigger range of artists that are known and unknown and also information
about these artists within my magazine but still keep it at a reasonable price.
The price that I have put on my magazine is £3.99 and I feel this is an
appropriate price for my magazine as it isn’t too expensive for my audience.
When designing and producing my
magazine I had to make sure that I kept all my research in mind and make sure
that my magazine fits the style and genre that I chose for my target audience.
This would be to ensure that my audience are interested in my magazine and
also that the artists that I have created ‘HUMAN’ is appropriate in clothing
styles for my genre and audience. The hair styles of my artists are quite
glamourous rather than being messy or unusual and this is a popular style for
this genre of magazine. It is similar to other pop artists like Selena Gomez
who styles her hair has quite big and wavy. I also styled and designed my
magazine so that it was bold and full so that there is lots’ going on for my
audience to see. On top of this it also matches the genre more appropriately.
Below are two audience profiles,
which I feel are the type of girls who would read this style and genre of
magazine. They have similar style to my artists and they also fit in well with
my target audience research meaning they could be potential customers of ‘CONFIDE’
magazine. On top of this I also asked the two girls a few questions about my
magazine which could soon go onto the magazine market. These questions could
include questions like; ‘would you be willing to buy this magazine if it was to
go onto the pop/chart magazine market?’, ‘how much would you pay for this
magazine?’ and finally ‘what artists would you like to read about in a music
magazine?’
Name: Olivia Moore
Age: 16
Interests: Dancing, listening to music
Favourite Clothes Shop: H and M
Favourite Artist: Rhianna
Currently Read: There isn’t really
a music magazine that I’m interested in at the minute so I just read fashion
magazines…
Question 1: Would you be willing to buy this magazine if it was to go
onto the pop/chart magazine market? Yes definitely because like I said there aren’t really any pop ones for
my age group at the minute.
Question 2: How much would you pay for this magazine? I don’t know, it depends really, I think up to
£4.50
Question 3: What artists would you like to read about in a music
magazine? Well Rhianna
if I’m honest but I quite like the idea of having new artists to read about.
Name: Amy Fowles
Age: 19
Interests: Love dancing
and singing and all things like that
Favourite Clothes Shop: Newlook, River Island etc
Favourite Artist: I like most
music that’s in the charts. Like Ed Sheeran though
Currently Read: I read a lot
of online articles on buzzfeed
Question 1: Would you be willing to buy this magazine if it was to go
onto the pop/chart magazine market? Yeah sure, looks really cool and interesting to me
Question 2: How much would you pay for this magazine? Well, I don’t have a job at the minute so only
perhaps £3 - £4…
Question 3: What artists would you like to read about in a music
magazine? Anyone who
quite well known and in the charts and stuff.
